Professional Course in International Marketing

The Professional Course in International Marketing is a comprehensive programme designed to equip aspiring and early-to-mid career professionals with the knowledge, methodologies, and practical skills required to plan and manage marketing activities in international markets across diverse industries and organisational contexts. Over the course of the programme, participants develop a solid understanding of international market research, market selection and entry, segmentation and positioning, product and pricing decisions, distribution, and global marketing communications, while strengthening their capabilities in cross-cultural analysis, digital marketing, brand management, and marketing performance evaluation.

By combining theoretical foundations with real-world applications, case studies, and collaborative learning experiences, the Professional Course in International Marketing prepares graduates to develop and implement marketing strategies that respond to diverse international markets, contribute to organisational growth, and build competitive brands in an increasingly competitive and rapidly evolving global business landscape.

The programme is offered in two distinct tracks and students must choose one at the time of enrolment. Track switching may be permitted upon evaluation by the Academic Board.

• On-Site Track (Synchronous): Face-to-face instruction delivered at the Eterna School of Management – Rome Campus. 
• Online Track (Asynchronous): Full programme delivery via the School's Learning Management System, including pre-recorded lectures, interactive content, digital case studies, and online tutoring. Students on this track follow the same curriculum and assessment schedule as on-site students.