Professional Course in Corporate Communication Strategies

The Professional Course in Corporate Communication Strategies is a comprehensive programme designed to equip aspiring and early-to-mid career professionals with the knowledge, frameworks, and practical skills required to plan and manage communication on behalf of organisations across diverse industries and organisational contexts. Over the course of the programme, participants develop a solid understanding of corporate identity, reputation, and branding, stakeholder communication, internal communication, media and public relations, digital and social media communication, and crisis communication, while strengthening their capabilities in message design, audience analysis, and communication measurement.

By combining theoretical foundations with real-world applications, case studies, and collaborative learning experiences, the Professional Course in Corporate Communication Strategies prepares graduates to design and implement communication strategies that support organisational objectives, protect and enhance reputation, and strengthen relationships with stakeholders in an increasingly competitive and rapidly evolving global business landscape.

The programme is offered in two distinct tracks and students must choose one at the time of enrolment. Track switching may be permitted upon evaluation by the Academic Board.

• On-Site Track (Synchronous): Face-to-face instruction delivered at the Eterna School of Management – Rome Campus. 
• Online Track (Asynchronous): Full programme delivery via the School's Learning Management System, including pre-recorded lectures, interactive content, digital case studies, and online tutoring. Students on this track follow the same curriculum and assessment schedule as on-site students.
  To view the specification, please click here.