Professional Course in Developing Organisational Vision and Strategic Direction

The Professional Course in Developing Organisational Vision and Strategic Direction is a comprehensive programme designed to equip aspiring and early-to-mid career professionals with the knowledge, frameworks, and practical skills required to develop, communicate, and embed an organisational vision and a clear strategic direction across diverse industries and organisational contexts. Over the course of the programme, participants develop a solid understanding of vision, mission, and values, strategic intent, organisational purpose, strategic positioning, strategic alignment, and strategic change, while strengthening their capabilities in strategic thinking, stakeholder engagement, strategic communication, and the evaluation of strategic progress.

By combining theoretical foundations with real-world applications, case studies, and collaborative learning experiences, the Professional Course in Developing Organisational Vision and Strategic Direction prepares graduates to articulate a compelling vision, set a coherent strategic direction, and align people and resources behind it, contributing to organisational performance and long-term success in an increasingly competitive and rapidly evolving global business landscape.

The programme is offered in two distinct tracks and students must choose one at the time of enrolment. Track switching may be permitted upon evaluation by the Academic Board.

• On-Site Track (Synchronous): Face-to-face instruction delivered at the Eterna School of Management – Rome Campus. 
• Online Track (Asynchronous): Full programme delivery via the School's Learning Management System, including pre-recorded lectures, interactive content, digital case studies, and online tutoring. Students on this track follow the same curriculum and assessment schedule as on-site students.
  To view the specification, please click here.