Professional Course in Strategic Marketing

The Professional Course in Strategic Marketing is a comprehensive programme designed to equip aspiring and early-to-mid career professionals with the knowledge, frameworks, and practical skills required to develop and implement marketing strategy as part of overall organisational strategy across diverse industries and organisational contexts. Over the course of the programme, participants develop a solid understanding of marketing analysis, market segmentation, targeting, and positioning, competitive strategy, value proposition and brand strategy, customer relationships, and marketing planning, while strengthening their capabilities in market insight, innovation, digital marketing, and marketing performance measurement.

By combining theoretical foundations with real-world applications, case studies, and collaborative learning experiences, the Professional Course in Strategic Marketing prepares graduates to develop marketing strategies that create customer value and competitive advantage, contribute to organisational performance, and support long-term growth in an increasingly competitive and rapidly evolving global business landscape.

The programme is offered in two distinct tracks and students must choose one at the time of enrolment. Track switching may be permitted upon evaluation by the Academic Board.

• On-Site Track (Synchronous): Face-to-face instruction delivered at the Eterna School of Management – Rome Campus. 
• Online Track (Asynchronous): Full programme delivery via the School's Learning Management System, including pre-recorded lectures, interactive content, digital case studies, and online tutoring. Students on this track follow the same curriculum and assessment schedule as on-site students.
  To view the specification, please click here.